Taproom Success Tips, Tactics, and Strategies

Free resources to help your taproom or brewery improve sales, management, and finances

Dogs, Stars, Puzzles and Plow Horses...the Keys to Success with Taproom Food increase taproom sales taproom food

In the food game, menu items are categorized as Dogs, Stars, Puzzles and Plow Horses. What are these you ask? 

In a nutshell, these descriptions are used to classify items by popularity and profitability

  • Stars are those menu items that are most popular and most profitable. 
  • ...
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Watch out for the Minority Veto in your Taproom increase taproom sales taproom food

We've all been there. You head to the local taproom to hang out with friends and enjoy a few beers. Except, one of your friends is hungry, and there's no food in the taproom. 

Enter the Minority Veto.

The rule goes like this: A party of five people will leave if one person is hungry and the...

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What is Taproom Menu Engineering?

In it's simplest form, menu engineering is the science of having your guests select the food items that provide them the most enjoyment and give you the most profit.

Sounds easy, but how exactly does this work?

The process of menu engineering requires that you follow a simple rule:

Give people...

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Use the Platform Strategy to Make Money with Taproom Food increase taproom sales taproom food

Mark Meckler is a chef, professor, and VP of Curriculum for Crafting a Strategy. He says the way to make money on food in your taproom is simple: Use the Platform Strategy. 

A Platform Strategy involves using a small number of ingredients to make a large number of menu items. 

Think...

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Taproom Financial Planning: Where to Begin... taproom finances

Creating a financial plan for your taproom feels like a big challenge.  As with any big project, the first step is to break it down into smaller pieces. 

Here are the biggest pieces of your taproom financial plan:

  1. Sales
  2. Margins
  3. Operating Expenses

 

Taproom Financial Planning...

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How to Reward and Motivate Taproom Staff

This is the time of year to find new and creative ways to reward and motivate your taproom staff. 

In this post, we'll share tips and tactics to help you uncover the most effective ways to show appreciation for your most valuable resource. 

Tip #1: Ask...

Don't guess when it comes to...

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Video: How to Make Your 2022 New Year's Resolutions Stick increase taproom sales taproom finances

Setting goals is easy, sticking with them is hard.

In this post we share a video from our partners at Craft Brewery Financial Training.com. 

In the video, we'll review goal setting basics, frameworks you can use to organize your goals, and tactics to make them stick.

Get your goals on...

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How to Build Your Taproom Sales Plan increase taproom sales

In this explainer video, we walk through a few simple steps to build your taproom sales plan. 

The sales forecast is simply a projection of how much you will sell each month. It should show the sales by category (draft, package, food, etc.) and by month. 

The Sales Forecast template...

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