Taproom Success Tips, Tactics, and Strategies
Free resources to help your taproom or brewery improve sales, management, and finances
As we learned in our last blog, higher engagement leads to a higher tipping percentage, but are all guests in your taproom receiving equal engagement? The answer is "no."
The difference between male and female tip percentages
Males are 45% likely to receive high engagement, while females are...
As a kid I remember my parents leaving a 10 to 15 percent tip for our servers wherever we went out for a monthly dinner, normally somewhere simple like Ruby Tuesday’s or maybe Shoney’s — never a brewery. Today, tipping is an expectation in nearly every realm of the service...
Your taproom staff have chosen to work at your brewery for a variety of reasons. Once we know those reasons, we can better connect with each team member, but also design unique strategies to best motivate everyone.
I like to break potential motivators down into 3 categories:
- Reward
- Recognition
- ...
As taproom managers, it's easy to get caught in the moment, get stuck putting out fires, and not take the time to build the relationships that arguably matter most - those with your staff. We often spend our time thinking about how to provide the best experience for our guests, but what...
Let’s end with a checklist to help you find the events that may work best in your taproom.
Ask yourself:
- Have my guests been asking for this? (The answer is often, but not always “yes”)
- Does the potential event align with our core values? (The answer must always be...
The ”O” stands for originality.
Forget what I said about need. Originality is your chance to do something no one else in your area is doing. This is your opportunity to innovate. I absolutely love the “try anything once” approach. This is your chance to forget...
The second N represents the numbers.
One of the mistakes that I often see with event planning is a failure to set a financial budget, or a goal for the expected outcome.
It’s easy to get excited about the event: All the folks that will show up, and the fun everyone will have....
Let’s begin with need (N).
When you begin to brainstorm what events you may host, first ask yourself, “Is there a need?”
Have your guests been requesting a trivia night based on some obscure 80’s sci-fi show? Do you frequently have patrons wishing there was a small...
