Taproom Success Tips, Tactics, and Strategies
Free resources to help your taproom or brewery improve sales, management, and finances
We've talked before about the Venn Diagram of Taproom Experience and learned that the ideal visit includes delicious beer, a memorable atmosphere, and engaging staff. Sounds obvious, right? However, there are little, seemingly minor touches you can add to make the experience better...
In the food game, menu items are categorized as Dogs, Stars, Puzzles and Plow Horses. What are these you ask?
In a nutshell, these descriptions are used to classify items by popularity and profitability.
- Stars are those menu items that are most popular and most profitable.
We've all been there. You head to the local taproom to hang out with friends and enjoy a few beers. Except, one of your friends is hungry, and there's no food in the taproom.
Enter the Minority Veto.
The rule goes like this: A party of five people will leave if one person is hungry and the...
Mark Meckler is a chef, professor, and VP of Curriculum for Crafting a Strategy. He says the way to make money on food in your taproom is simple: Use the Platform Strategy.
A Platform Strategy involves using a small number of ingredients to make a large number of menu items.
Setting goals is easy, sticking with them is hard.
In this post we share a video from our partners at Craft Brewery Financial Training.com.
In the video, we'll review goal setting basics, frameworks you can use to organize your goals, and tactics to make them stick.
Get your goals on...
In this explainer video, we walk through a few simple steps to build your taproom sales plan.
The sales forecast is simply a projection of how much you will sell each month. It should show the sales by category (draft, package, food, etc.) and by month.