Taproom Success Tips, Tactics, and Strategies

We've talked before about the Venn Diagram of Taproom Experience and learned that the ideal visit includes delicious beer, a memorable atmosphere, and engaging staff. Sounds obvious, right? However, there are little, seemingly minor touches you can add to make the experience better...

I've had countless conversations with brewery owners and taproom managers about the importance, or lack thereof, in hiring "beer people." You know what I'm talking about - people who have already made craft beer a hobby and are now ready to take that relationship to the professional level.

But is...