How to Successfully Plan Taproom Events (Part 4)Feb 24, 2022
The ”O” stands for originality.
Forget what I said about need. Originality is your chance to do something no one else in your area is doing. This is your opportunity to innovate. I absolutely love the “try anything once” approach. This is your chance to forget whether there’s a need and take a chance. Of course, this must be well-thought out. You can’t simply decide to host an event and expect the “if you build it, they will come” results.
The “O” is why you opened a brewery.
This is where your creativity shines. Slow Tuesday? Try that wacky idea you've considered. Worst case, you have that regular ole’ slow Tuesday and you give up after a few tries. Best case? Your stab at hosting a Dungeons and Dragons league takes off and now you have a potentially new audience and revenue stream. Some will fail miserably, some will ignite a fire in your guests that they didn’t know they needed, but all will be learning experiences.
It was not our aim to give you a list of tried-and-true events to host. It is our goal to challenge you to discover what works best. The best part of our industry is that every taproom represents a unique experience.
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