How to Successfully Plan Taproom Events (Part 4)

Feb 24, 2022
How to Successfully Plan Taproom Events (Part 4)

The ”O” stands for originality.

Forget what I said about need. Originality is your chance to do something no one else in your area is doing. This is your opportunity to innovate. I absolutely love the “try anything once” approach.  This is your chance to forget whether there’s a need and take a chance. Of course, this must be well-thought out. You can’t simply decide to host an event and expect the “if you build it, they will come” results. 


The “O” is why you opened a brewery.

This is where your creativity shines. Slow Tuesday? Try that wacky idea you've considered. Worst case, you have that regular ole’ slow Tuesday and you give up after a few tries. Best case? Your stab at hosting a Dungeons and Dragons league takes off and now you have a potentially new audience and revenue stream. Some will fail miserably, some will ignite a fire in your guests that they didn’t know they needed, but all will be learning experiences.


It was not our aim to give you a list of tried-and-true events to host. It is our goal to challenge you to discover what works best. The best part of our industry is that every taproom represents a unique experience.

All The Tools You Need To Build A Successful Taproom Business

Our Taproom Success Membership gives you the tools, resources, and support you need to manage and grow your taproom business. From fundamentals, to best practices, backed by data, and actionable strategies, the Taproom Success Membership fills the void of taproom educational opportunities.

Join the Membership