Taproom Success Tips, Tactics, and Strategies

Free resources to help your taproom or brewery improve sales, management, and finances

Taproom Guest Spending by Party Size

Don't judge a guest by how many people are in their party.

The amount brewery guests spend, based on how many people are in their party, may surprise you. 

Don’t discredit a person based on the number of guests in the party. Speaking personally, I know when I visit a brewery alone,...

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Taproom Staff that Introduce Themselves See Higher Tabs customer experience engagement increase taproom sales

We've talked before about the Venn Diagram of Taproom Experience and learned that the ideal visit includes delicious beer, a memorable atmosphere, and engaging staff. Sounds obvious, right? However, there are little, seemingly minor touches you can add to make the experience better...

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Craft Beer Professionals panel on Staff Training staff training taproom education

We recommend checking out this recent Craft Beer Professionals conversation featuring several industry leaders sharing their insight on staff training. 

In this conversation, they discuss how the panelists have facilitated staff training that educates, motivates, and results in a...

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Pay Attention to the Little Details in Your Taproom taproom education taproom operations
I just finished reading The Book of Beautiful Questions, by Warren Berger, and want to issue you a challenge the author dared readers.

Looking at your taproom with a new lens can lead to opportunity. 

  1. Take a picture of your workspace, whether the brewhouse or taproom.
  2. Zoom in. Focus on...
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Never Stop Learning taproom education

We are proud to have created a community and resource for taproom managers to grow, but the learning doesn't stop here.

We recommend the following resources to continue expanding your knowledge base:

Beerology - This online course is an easy to follow, step-by-step guide that will show...

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Outside the Box Taproom Hiring Practices engagement hiring staffing taproom education taproom operations

I've had countless conversations with brewery owners and taproom managers about the importance, or lack thereof, in hiring "beer people." You know what I'm talking about - people who have already made craft beer a hobby and are now ready to take that relationship to the professional level.

But is...

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How to Handle that Difficult Taproom Guest

The customer is always right....well, not exactly.

That is the age-old motto the hospitality industry has preached for as long as I can remember. But does it stand true?

Whether you're reading this in 2022 or 10 years in the future, the odds are you are reading this because you're employed in a...

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What Companies Inspire Your Brewery?

There are a ton of extremely innovative breweries out there. And unfortunately, there are a ton of breweries that follow the over-done formula for cookie cutter success.

If you're the only brewery in your market, then mimicking the roadmap executed by your favorite brewery 90 miles may work....

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